How Google Business Profile wins commercial cleaning enquiries.
This page is not “SEO theory”. It’s the practical strategy that helps cleaning companies look commercial, rank for contract intent, and convert searches into real enquiries.
Google Maps rankings for cleaning are driven by 3 things: Relevance (what you are), Prominence (trust), and Distance (location). You can’t control distance — but you can control the other two.
Your goal is not “more keywords”. It’s a profile that looks like a serious commercial operator.
What Google is trying to do
Show the safest, most relevant option for a buyer searching “office cleaning near me”, “commercial cleaning” or “warehouse cleaners”.
Match the search
Categories + services + wording must match commercial intent. If you look generic, you’ll rank generic.
Trust signals
Reviews, photos, completeness, activity and consistency make Google (and buyers) trust you more.
Proximity reality
You cannot “hack” distance. You win by being more relevant and more trusted in the areas you serve.
The commercial cleaning profile structure that works
You want Google (and buyers) to instantly understand: “This company does office / retail / warehouse work.”
Commercial-first
Your primary category and supporting categories must reflect commercial demand — not a vague “cleaning”.
Clear contract services
Office cleaning, retail cleaning, warehouse/industrial cleaning, end of tenancy (if relevant), facilities support.
One simple promise
A clear commercial offer (not a list of “we do everything”). Buyers reward clarity.
If your GBP description could fit a domestic cleaner, it’s too generic. Commercial buyers want signals like: sites managed, contracts, reliability, routine, compliance, staff coverage.
Not “fancy words”. Just the right signals.
What to fix first (highest impact)
Most people waste time on low-impact changes. This is the order that makes sense.
Commercial positioning
Category + services + description aligned to contract intent. This stops you looking generic.
Trust building
Reviews that mention office/retail/warehouse work, plus a consistent photo set (real sites, team, results).
Conversion path
Calls/messages setup, quote request flow, fast response. Visibility without conversion is wasted.
Common mistakes (that look small, but cost contracts)
These are the things I see repeatedly across UK cleaning companies.
- Mixing domestic and commercial messaging (confuses Google and buyers).
- Generic categories that don’t match contract searches.
- Reviews that don’t describe commercial work (no proof for decision-makers).
- Weak photos (stock images or random pictures = low trust).
- No clear enquiry path (people can’t quickly call/message or request a quote).
- Trying to “game” it instead of building the right commercial signals.
Fixing these doesn’t require “marketing magic”. It requires structured execution.
FAQ (simple answers)
No fluff — just what matters.
Do I need a physical office?
Not always. Many operators work as service-area businesses. What matters is being consistent and compliant.
How long does it take?
You can improve quality signals quickly. Rankings move over weeks as Google re-processes trust and activity.
What’s the biggest lever?
Commercial positioning + trust proof (reviews/photos) + a strong enquiry path. In that order.